Workplace Strategy
& Brief Building
We work with leadership teams and their people to build a culture-led brief that reflects the whole organisation, and not just the view from the boardroom. We work with leadership teams and their people to build a culture-led brief that reflects the whole organisation.
Before a layout is drawn or a material is selected, we invest time in understanding how your organisation truly works. Your culture, your people, your ways of working and your long-term ambitions. Culture-led office design begins here, with the thinking that most workplace projects never make time for.
Through structured working groups, staff surveys and leadership sessions, we surface the real requirements of your organisation. The people who will use the space every day have a voice in shaping it, creating genuine buy-in before a design decision is made.
The output of this stage is a clear, aligned brief that gives your design and delivery team a solid foundation to build from. Stakeholders are aligned, expectations are set and the project has the clarity it needs to move forward with confidence.
Great workplaces start with the right brief.
By the time most organisations sit down to write a brief, budgets have been set, designers have been appointed and leadership assumptions have hardened into decisions. The brief becomes a record of what has already been agreed, rather than a genuine exploration of what the organisation needs. A culture-led approach to office design starts much earlier, with a structured investment in understanding people, behaviours and ways of working before a single design decision is made.
At Spectrum, the brief is where we begin. It is the most important document in any workplace project, because when it is right, everything that follows is built on solid ground.
Workplaces built around people.
Every project we deliver starts with understanding your organisation, your culture, your people. The spaces we create are well-designed, well-used and still working well years after handover.
“Partnering with Spectrum Workplace was a game-changer for us. Being based in New York, delivering projects abroad can be challenging, but the Spectrum team made the process seamless. Their designers guided us through every aspect of the design, and their project manager provided consistent weekly updates, and even delivered the project a week ahead of schedule!”
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Frequently Asked Questions
When should we bring Spectrum in?
The earlier the better. If you are exploring options, considering a relocation or questioning whether your current workplace is working, that is the right time to start a conversation.
What does the brief building process involve?
The brief building process involves leadership sessions, staff surveys and working groups that build a clear, aligned brief reflecting your people, culture and long-term ambitions.
How long does the strategy and brief building stage take?
The strategy and brief building stage typically takes several weeks, moving at a pace that suits your organisation. Thorough, but without creating unnecessary delay.
Do we need to have a space in mind before starting?
You do not need to have a space in mind before starting. Many clients engage us before a property decision has been made. We can support building selection as part of the strategy stage.
What makes Spectrum's approach different to a traditional workplace consultant?
Spectrum’s approach is different to a traditional workplace consultant because we facilitate, align and stay. Our strategy work is fully integrated with the design and delivery stages that follow, so the thinking we develop together is never lost.
